Communications Manager I
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Job no: 559535
Work type: Support Staff
Major Administrative Unit / College:
Lyman Briggs College
Lyman Briggs Dean 10028546
Salary Commensurate with Experience
Location: East Lansing
Categories: Full Time (90-100%), Administrative Professionals- AP, PR/Media/Graphics/Comm/Fund Raising, Union
Lyman Briggs College is an undergraduate residential college at MSU focused on interdisciplinary science education. Briggs is the only college of its kind in the U.S., providing the experience of a rigorous liberal arts education supported by the resources and opportunities of a world class research university. The college enrolls 600 new students each year and has approximately 50 faculty.
Working with the Dean and college leadership, this position will work collaboratively across the organization to develop and execute a robust, multi-channel communications plan that conveys the college’s reputation of excellence and unique position in higher education, raises visibility of the college nationally and internationally, and communicates effectively with core stakeholders including students, faculty, prospective faculty, donors and alumni. This position will work in conjunction with university central communications to identify and develop powerful content that highlights the college and builds affinity and esteem for Michigan State University.
The Communications Manager in the Lyman Briggs College will be responsible for development and execution of all college communications, project and vendor management, website development and maintenance through the university’s content management system, as well as development of an integrated social media strategy and the maintenance of social properties including metrics and analytics. Duties involve managing relationships and assignments with faculty and student staff to ensure that deadlines are met.
Other responsibilities include but are not limited to:
Develop integrated communications plan to meet the needs of the college using owned, earned and social media channels to drive supportive actions.
Expert ability to craft compelling stories appropriate to print and digital outlets that communicate the unique positioning and impact of the Lyman Briggs College in order to increase the reputation and create a positive narrative of the college and MSU overall.
Brand management to consistently present the college in all channels while ensuring alignment with university brand standards.
Support alumni and donor engagement to drive supportive action including advocacy, volunteering and philanthropy.
Draft reports, letters, talking points, etc. in order to effectively communicate strategic priorities and messages. Requires the ability to write in the appropriate voice for different audiences.
Manage media relations to cultivate, create and pitch positive stories to gain national, regional and local media placement.
Assist and support training of college faculty and leadership to effectively act as experts for media inquiries. Educate Dean, Administration, Faculty, and Staff on marketing and communications.
Develop and maintain crisis communications plan. Act as primary media contact and liaise with university central communications with regard to issues management and crisis communications.
Coordinate with university central communications to leverage research expertise and to access enterprise marketing technology platforms.
Establish metrics and use analytics data to ensure continuous improvement of marketing communications programs.
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, Professional Writing, or related field; one to three years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; experience managing content for social media channels; or an equivalent combination of education and experience.
Strong multi-tasking ability; proven ability to collaborate with others; experience working in a complex organization; training and experience working with Microsoft Suite, Adobe Creative Suite and content management system(s)
Required Application Materials
Please submit two writing samples with your application.
Bidding Eligibility Ends on 2/12/19 at 11:55 PM
Advertised: Eastern Standard Time
Applications close: Eastern Standard Time
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