Communications Manager II
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Job no: 463142
Work type: Support Staff
Major Administrative Unit / College:
College Of Music
Salary Commensurate with Experience
Location: East Lansing
Categories: Full Time (90-100%), Administrative Professionals- AP, PR/Media/Graphics/Comm/Fund Raising
The Communications Manager maintains a comprehensive strategy to engage new audiences and develop brand awareness about events and activities of the MSU College of Music. The position will manage public relations with an emphasis on promoting events through media relations, press releases, targeting key influencers and groups, and planning the strategic placement of promotional advertising. The Communications Manager will also play an active role in developing marketing campaigns and engaging strategically targeted groups through digital communications for web, email, and social media, including the collection of data to measure campaign successes and inform future strategies. The position will hold responsibilities for the collection of information and assets for the production of print and digital materials, including the writing, editing and proofing of content, and helping determine the best methods for distribution.
- Plans, writes, edits and proofs content for publications, marketing and advancement materials for the College of Music.
Creates press releases and pitches content to targeted groups and maintains effective media relations.
Develops and maintains social media strategy and manages a content calendar.
Monitors social media engagement and reports metrics to inform communications strategy.
Actively seeks partnerships and identifies key-influencers to effectively share information about activities and events of the College.
Coordinates and manages assets in photography, video and audio to support promotions and content production.
Assists with the collection of information for events and activities from faculty and shares details with College staff and interns through online project management resources.
Manages and oversees the production of seasonal print promotional materials.
Trains and manages interns to assist with content production and promotions.
Manages distribution lists, composes and sends email marketing materials.
Develops strategies to help grow and maintain content subscribers and data.
Assists with the coordination and layout of promotional materials.
Utilizes resources of the University Communicators Network and engages with local community groups affiliated with or interested in the arts.
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Communications, Journalism, Marketing, Public Relations, English, or related field; three to five years of related and progressively more responsible or expansive work experience in public relations, writing, marketing, advertising and creative services, and digital communications; demonstrated knowledge of social media technology; strong interpersonal skills, attention to detail, ability to prioritize and manage multiple projects, and the ability to translate conceptual into practical applications or an equivalent combination of education and experience.
Proven experience with planning and writing content for public relations, marketing and social media communications; working in an arts or music related field;experience with event promotion and media relations.
Required Application Materials
Resume, cover letter and writing, publication or promotional examples.
Bidding Eligibility Ends 9/12/2017 @ 11:55 PM
Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time
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